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Oh Joy! to the Rescue

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BAND-AID® Brand Adhesive Bandages designed by Joy Cho from Oh Joy!

You guys! I’m excited to announce our newest products— BAND-AID® Brand Adhesive Bandages by Oh Joy! & First Aid Kit by Oh Joy!! For your tiny boo and their boo-boo’s, we’ve partnered with the Johnson & Johnson Family of Consumer Companies to design bandages that help cover up cuts and scrapes. The products add a playful twist to iconic first aid staples. Ruby is obsessed with BAND-AID® Brand Adhesive Bandages and tries to convince us to let her wear them even when she doesn’t have an ouchie.

Oh Joy! to the rescue

No one likes it when they get a real cut or scrape, but I wanted to be able to inject a little fun into the healing process with some of our favorite Oh Joy patterns in a variety of colors and sizes. The handy First Aid Kit can be used to keep on hand at home, in the car, at the office or in your purse so that you are always prepared for any mishaps.

BAND-AID® Brand Adhesive Bandages by Oh Joy! are available only at Target stores and Target.com beginning in June. The First Aid Kit by Oh Joy! will be available beginning in late April only at Target stores and Target.com, free with the purchase of any three qualifying items, such as BAND-AID® Brand Adhesive Bandages, NEOSPORIN® + Pain Relief Ointment, BAND-AID® Brand of First Aid Products Gauze and Tapes, and Extra Strength BENADRYL® Itch Stopping Cream.
I’m super excited to wear these myself, too, and to finally have a cute First Aid Kit to keep on hand at the office!

P.S. Share your snaps of your new first aid products by Oh Joy! with the hashtag #OhJoyToTheRescue!

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