I have used Johnson's baby shampoo daily for YEARS for make up removal. Read that as: I used to lather it and apply it directly to my eyes. It was wonderful. Now that it has been "improved" I will no longer be buying it.
a) It runs through my fingers and barely lathers, requiring that I use much more.
b) The new bottle and pump are practically unusable. The bottle is unstable and each pump produces a tiny amount of shampoo. I have to use one hand to stabilize the bottle and the other to pump it repeatedly. I generally like pump bottles, though. This just isn't the right kind of plastic for it.
c) It stings like insect bites. My eyes were dry, red, and itchy to the point that I needed eye drops.
My friend stopped using it because her baby started crying when she used this new shampoo. She's the one that introduced me to Aveeno baby wash. It's not as good as the old Johnson's baby shampoo, but it is far and away better than this new hornet water Johnson's is selling. I chucked the whole thing in the garbage. Fail, Johnson's. Huge fail.
I understand that crunchy organic people want things that are natural, organic, gluten free, chemical free, etc. ect. ect. Poison ivy is natural, but I bet you'd get blow back if you added it to your products. I don't blame you for trying to snag that market, but I think you'll ultimately lose more than you gained.
No, I would not recommend this product