After using the "new and improved" bottle - I went to go return it to the store - and stopped here to see if others wished for the previous formula. This version is not for people with dry, itchy skin. I am not sure who it is for. Rather than "new and improved" - the product should have been repackaged so that those of us with dry skin would have known to purchase something else. I just bought a baby formula fragrance free body wash. I have used Aveeno Skin Relief Fragrance Free for a couple of years now, but, I could not chance trying a different product in this line of Aveeno body wash. Shame. Really liked the previous version.
No, I would not recommend this product