I'd like to give this a 4.5: On the very FIRST use I instantly noticed smooth, soft, silky texture to my skin. I have good skin DNA to start with, but in the last two years or so (almost 59, look like early 40's,) I've noticed more fine lines around the outskirts of my cheekbones, a little around the mouth and of course, the outer part of my eyes. All a part of aging, but slowing that down is optimal. This serum makes my skin SO SILKY SMOOTH. My fine lines are still there, but just a bit less noticeable. This is one product that has hands-down made my skin the most silky of any. Good value also! A little goes a long way. I also use it on my neck, and the lines there are a bit less noticeable.
Aveeno Daily Moisturizing Lotion is a FIVE STAR. The Calming Body Wash is good too.
Aveeno products have my full attention!!!