Championing love, equality and care
Through our CARE WITH PRIDE® initiative, Johnson & Johnson® Brands strive to openly champion love, equality and care for all people within the LGBTQIA community. Since 2011, CARE WITH PRIDE® has donated over $1 million to LGBTQIA nonprofit groups including PFLAG, Trevor Project, Family Equality and a wide variety of other Pride organizations.
Give Back and Show How You #CareWithPride
As a physical representation of LGBTQIA support, CARE WITH PRIDE® consumer brands OGX, Neutrogena and Listerine have created “Pride” products and are proud to make them available from May to July at select retail partners: Target, Amazon, Walgreens, Ulta, Kroger and Giant.
Each year, CARE WITH PRIDE® sponsors +40 Pride parades and events globally engaging +1500 Johnson & Johnson employees, non-profit partners, friends and families.
|New Hope, PA||New York City, NY||Los Angeles, CA|
|Zurich, Switzerland||London, UK|
However, as a result of COVID-19, many Pride parades and events have understandably been postponed or cancelled. As we pivot to a new virtual norm, CARE WITH PRIDE® is excited to host it’s first-ever Virtual Pride Kickoff on 06/01! The event will be a virtual celebration of Pride and welcomes J&J employees, partners, friends and families, and we invite you to join as well! Pre-register for the event via the following link:
CARE WITH PRIDE® is a proud to serve as title sponsor of Family Equality Family Week, the largest gathering of LGBTQIA families in the world. During this week-long celebration our participating CARE WITH PRIDE® brands host various events and activations to make the week fun and memorable for families (examples below). Understandably, as a result of COVID-19, Family Week 2020 has been cancelled. In response and in partnership with Family Equality, CARE WITH PRIDE® is creating +500 Family Week “Care Packages” for LGBTQIA families who were planning on attending the week-long celebration. These care packages will include J&J “Pride” products, a coloring book from Provincetown, saltwater taffy from Provincetown, a 5B movie postcard, sunglasses, an herb garden, a puzzle, deck of cards and more. Our hope is that these Care Packages will bring a little bit of pride and Provincetown magic to families to enjoy in the comfort and safety of their own homes.
Care With Pride Recognition
• Family Equality Council Impact Award
• Trevor Project 20/20 Visionary Award
• AdColor MVP Award
• GLSEN Commitment to D&I Award
• PFLAG Straight for Equality Award
|Alex Gorsky accepts PFLAG Straight for Equality Award for Care With Pride||Care With Pride honored at Family Equality LA Impact Awards Left to Right: Joe Leahy, Andrew Bristow, Robert Maullon, Cory Price, Reed Harris, Scott Creighton|
©Johnson & Johnson Consumer Inc. 2020