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Championing love, equality and care


Care With Pride Participating Brands

Through our CARE WITH PRIDE® initiative, Johnson & Johnson® Brands strive to openly champion love, equality and care for all people within the LGBTQIA community. Since 2011, CARE WITH PRIDE® has donated over $1 million to LGBTQIA nonprofit groups including PFLAG, Trevor Project, Family Equality and a wide variety of other Pride organizations.

Johnson & Johnson Care with Pride Rainbow Products

And we'd love you to join us as we march to support Pride, too. Each year, hundreds of Johnson & Johnson employees represent Care With Pride and show their own by marching in Pride parades big and small all across the country. That tradition continues this year, too, with parades across not just the country, but the globe. Here's where and when they take place.

Parade dates & locations:

United States Global
City 2020 Parade Date City 2020 Parade Date
Palm Beach, FL March 29 Tokyo, Japan April 26
Miami, FL April 5 Brussels, Belgium May 23
New Hope, PA May 16 Zurich, Switzerland June 20
Dallas, TX June 7 Toronto, Canada TBD
San Juan, PR June TBD Mexico City, Mexico June 27
Kansas City, MO June 5-7, 2020 Cartagena, Columbia TBD
Asbury Park, NJ June 7 London, UK June 27
Indianapolis, IN June 13 Cologne, Germany July 5
Boston, MA June 13 Amsterdam, Netherlands August 1
Easton, PA June 13 Leeds, UK August 2
Los Angeles, CA June 14 Antwerp, Belgium August 8
Philadelphia, PA June Reading, UK September 5
Louisville, KY June 19 Rotterdam, Netherlands Sept TBD
Fayetteville, AK June 19-21, 2020
Denver, CO June 21
St. Petersburg, FL June 27
Cincinnati, OH June 27
Chicago, IL June 28
Twin Cities, MN June 28
San Francisco, CA June 28
St. Louis, MI June 28
New York, NY June 28
Nashville, TN June 28
San Diego, CA July 28
Fort Wayne, IN July 25
Champaign, IL September TBD
Jacksonville, FL October 20
Atlanta, GA October 11
Honolulu, HI October 17
Palm Springs, CA November 8


As a result of COVID-19, many Pride parades have been postponed or cancelled. As this is a trying time for Pride Councils, we remain proud to continue our corporate sponsorship commitments regardless if parades occur.


Care With Pride Participating Brands

Care With Pride Participating Brands

Care With Pride Participating Brands
New Hope, PA New York City, NY Los Angeles, CA

Care With Pride Participating Brands

Care With Pride Participating Brands
Zurich, Switzerland London, UK


Care With Pride sponsors +40 Pride Parades and events globally engaging +1500 J&J employees


Care With Pride is a proud to serve as title sponsor of Family Week, the largest gathering of LGBTQIA families in the world. During this week long celebration our participating Care With Pride brands host various events and activations to make the week fun and memorable for families (see examples below). Understandably, as a result of COVID-19, Family Week 2020 has been cancelled. In response, Care With Pride is creating +500 Family Week Care Packages for LGBTQIA families who were planning on attending the week-long celebration. These care packages will include J&J Pride products, puzzles, coloring books and games from local P-Town retailers for families to enjoy in the safety of their own homes.

Care With Pride Recognition
•    Family Equality Council Impact Award
•    Trevor Project 20/20 Visionary Award
•    AdColor MVP Award
•    GLSEN Commitment to D&I Award
•    PFLAG Straight for Equality Award

Johnson & Johnson Care with Pride Rainbow Products

Johnson & Johnson Care with Pride Rainbow Products

Johnson & Johnson Care with Pride Rainbow Products
Alex Gorsky accepts PFLAG Straight for Equality Award for Care With Pride Care With Pride honored at Family Equality LA Impact Awards Left to Right: Joe Leahy, Andrew Bristow, Robert Maullon, Cory Price, Reed Harris, Scott Creighton












©Johnson & Johnson Consumer Inc. 2020

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