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Valentine's Day Beauty Guide


Valentine's Day Beauty Tips

Despite what greeting cards might tell you, Valentine’s Day isn’t all about roses, chocolates, and mushy cards — although those things certainly don’t hurt! Valentine’s Day is about honoring, appreciating and embracing the people in your life you love the most, and making time to spend quality moments together.

So it’s only normal you might want to do a little something special to create those quality moments. Whatever your Valentine’s Day entails, here are some quick and easy ideas to help you look your best from head-to-toe.

Switch things up
For soft volume without a lot of extra work, switch your order in the shower. By conditioning before you shampoo, hair gets the same amount of shine but is left fluffy, touchable and less weighed down.

Go for some power in your curls
Curling your lashes is an easy, quick way to highlight your eyes. Hold the curler at the base of your lashes for 10 seconds, release, then apply mascara as usual. Your eyes look instantly brighter and more open.

Go for the glow
If you’re going to be under low light, a little extra luminescence goes a long way. After applying foundation, sweep a highlighter along the highest points of your face: forehead, cheekbones, and bridge of the nose. No highlighter? A few gentle dabs of coconut oil will lend your complexion a similar glimmer.

Pin on
For a quick hair upgrade, grab a two-inch section along the center of your part and twist it back away from your face, securing in place with two criss-crossed bobby pins. Repeat on the other side, and finish with a mist of a lightweight hairspray.

Be a stud
Your jewelry doesn’t have to be huge to get attention. Delicate earrings—tiny hoops, diamonds or stones—encourage closer, more intimate attention, and won’t compete with other aspects of your outfit.

Avoid cold shoulders
It’s hard for sparks to fly if you’re freezing cold, and it’s important to remember a pashmina or bulky sweater isn’t your only option. Oversized blazers or jean and leather jackets lend an edgy vibe to dressy looks. Just drape it over your shoulders on chilly nights and let the warming begin.

Read on for more hair, makeup and style tips for a special night out:

Valentine's Day Hair

Valentine's Day Hair Styling Tips

Perk up a ponytail
Spice up the same low ponytail you wear to the grocery store, by wrapping a one-inch section of hair around the base, then tucking a bobby pin upwards into the elastic to hold the strand in place. The overall look is more polished and fun.

Put it all up
Sweeping your hair up and off your face—into a loose bun or a high top knot—is a great way to put the focus on your eyes, cheekbones, and décolletage. Pull down a few strands in front of your temples to keep the look from feeling too prim.

Do the wave
Adding a few spirals with a curling iron doesn’t have to take hours. Starting with air-dried hair, wrap two-inch sections around a curling wand held vertically. Slowly count to twenty, then gently release. Add as few or as many as you have time for—just be sure to alternate the direction of your twists for a more natural look. Once you’re done, run your fingers through your ringlets to break up any too-perfect spirals.

Braid beautiful
There’s something so appealing about a loose braid pulled over onto one shoulder. Tie it off with a clear elastic, then use your fingers to pull on either side, widening the plait. That way your hair looks thicker and more full.

Go halfway
If you can’t decide whether you want to wear your hair up or down, why not compromise? Pull back just the hair above your ears and secure it with a barrette on the back of your head. That way you get the best of both worlds. (A finishing mist of a flexible hold hairspray will tamp down any flyaways in front.)

Valentine's Day Makeup

Valentine's Day Makeup Tips

Master metallics
If dark, smoky eye makeup feels a little heavy-handed, consider mellow metallics instead. The tones are universally flattering. Start by outlining your eyes in a black liner—it anchors the overall look—then apply shades of copper, pewter, gold or bronze, from the lash to the crease.

Go for lusher lashes
For fuller lashes without falsies, consider this makeup artist secret. Close your eyes, then use a fluffy brush to dust a translucent powder over them. Now sweep on your regular mascara. The added heft from the powder will give your lashes a plumper, more voluminous look.  

Live in color
Sometimes wearing a bright lipstick can be intimidating. Why not consider dabbing the very same shade on both cheeks, then working it into your skin with your fingertips? The extra shot of color helps balance the hue on your mouth, and lends your cheeks a lively and romantic glow. And rather than applying the lipstick straight from the tube, try pressing it into your lips with your fingertips, which helps the color look soft and blended.

Boost your brows
If eyes are the window to the soul, than brows are like the curtains. To highlight your most soulful feature, consider filling your arches with a powder one shade darker than their natural hue. Use a stiff, angled brush, taking special care to tap into any sparse zones. If you don’t have a powder in the right tone, a pencil or brown eyeliner would work, too.

Consider colored liner
You can wear your regular old black or brown liner any time. For a special date night, a contrasting hue will intensify the natural color of your eyes. Navy accentuates blue eyes, violet makes green eyes pop, and amber emphasizes brown.

Valentine's Day Style:

Valentine's Day Style Tips

Highlight your waist
A dress that nips in at the smallest point of your rib cage is flattering on absolutely every figure. If you don’t have a dress that falls there naturally, you can get the look by adding a slim belt in a shimmery or contrasting tone to something you already own.

Don’t fear sheer
Date nights are a great time to play with lacy, translucent, or mesh tops. Just be sure you have the right undergarments. Usually, a bra in a darker tone is sufficient; if you want more coverage, a slim fitting camisole or tank works, too.  

Make an understatement
It can be tempting to opt for hot pink or candy-apple crimson. But there’s something extra alluring about subtle tones, too. Consider dusty pink, mink, sable, and ivory. If that feels too understated, add a touch of shine with dangling earrings or a sparkly necklace.


© Johnson & Johnson Consumer Inc. 2015

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